Sacramento Web Design
& Search Engine Optimization

Pay Per Click (PPC) Advertising - Search Engine Marketing

Pay per click offers a quick and easy way to have links to your site displayed alongside high ranking organic search engine results.

A pay per click (PPC) search engine advertising campaign is a fast and effective method for driving targeted search engine traffic to your web site. Pay per click is a paid service that can be a good supplement to your search engine optimization strategy. Pay per click offers a quick and easy way to have links to your site displayed alongside high ranking organic search engine results.

Pay per click programs, such as Google AdWords, give you the power to determine what keywords are relevant to the services or products your business offers and to have an advertisement for your site appear in results displayed when those specific keywords are searched for. Search engines charge a set amount for this service, often only a few cents, each time a user clicks through to your site from one of these advertisements.

Starting Your Pay Per Click Advertising Campaign

Typically, pay per click (PPC) advertisements are displayed in the "sponsored results" or "sponsored links" sections of search results pages. The advertiser sets a "bid" amount for specific keywords or keyword phrases, and this bid amount is a major determining factor for how high in the sponsored section the advertiser's advertisement is placed. Charges are incurred only when an advertisement is clicked on.

The most popular pay per click programs offered today are Google AdWords and Yahoo! Search Marketing. Contact Solar Flare Digital Technologies and we will help you to determine what keywords, bid amounts and pay per click strategies will be the most effective for driving targeted traffic to your business!

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  • SEO
  • PPC
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Search Engine Optimization
The highly competitive world of search engine optimization (SEO) is constantly changing. The criteria of today's search engine algorithms are different from last month's, and will be different from next month's also. Our search engine optimization service will help to generate as much traffic to your site as possible from organic (or natural) search engine results - enhancing the visibility of your business. By researching the most targeted keywords and keyphrases in your industry, Solar Flare will optimize your site to be competitive at the highest level.

Learn more > SEO

Pay Per Click
A pay per click (PPC) campaign offers a quick and easy way to have links to your site displayed alongside high ranking organic search engine results. A pay per click search engine advertising campaign is a fast and effective method for driving targeted search engine traffic to your web site. Achieving high organic search engine rankings requires much effort and time, but pay per click is a paid service that can be an instantly effective supplement to your search engine optimization strategy.

Learn More > Pay Per Click

Content Management System
A content management system (CMS) is powerful, template-based software that manages the content of dynamic database driven web sites. A CMS keeps track of text, images, multimedia and other files displayed on web sites. The backend provides an easy-to-use WYSIWYG editor interface and requires little or no technical knowledge of HTML to use, allowing web site owners to easily create, edit and publish content. CMS's range in levels of advancement, from the basic WordPress, to Drupal, to the more advanced Joomla.

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